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Nathan's Famous to unveil a new restaurant design Saturday with grand opening of Cape Coral location
August 10, 2018

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Nathan's Famous will formally unveil a contemporary new restaurant design at 11 a.m., Saturday, Aug. 11, with the grand opening of a new, free-standing store at 1897 Del Prado Blvd., South, in Cape Coral.

The grand opening event will feature a ribbon-cutting ceremony with Cape Coral Mayor Joe Coviello.

The first 102 guests to visit the new restaurant at the Aug. 11 event will receive a free hot dog each week for a year. Nathan's Famous first opened 102 years ago, in 1916, in Coney Island, Brooklyn. The company has since grown to become an international brand available in all 50 states and 12 nations.

The new design prototype - which touches everything from new interiors, new kitchen layout and new exteriors to new menuboards, paper products and crew uniforms - captures both the youthful energy and the deep history of the brand. Following the Cape Coral opening, Nathan's Famous will introduce the new design across its portfolio of new units.

"Nathan's has spent the past 18 months working on a dynamic new rebranding effort that will appeal to our core customers and to a younger generation of guests," said Scott Harvey, executive vice president of Nathan's Famous. "The new design honors our 102-year history while also expressing the excitement and future of the brand."

The Cape Coral restaurant, a 3,000-square-foot unit with a drive-thru, will offer the full Nathan's Famous menu, including its world-famous beef hot dogs, crinkle cut french fries, burgers, chicken, cheesesteaks, as well as Arthur Treacher's seafood and more. Tables and seating areas will have charging stations for the convenience of customers, and the restaurant's kitchen design has been updated to increase the speed of service within the restaurant and at the drive thru.

The color palate featured in the new design retains the trademark Nathan's Famous green, but adds lighter tones of green that are complemented by more glass, chrome and steel fixtures and white brick. Nathan's will now serve its products on all new, white branded paper products that mirror the new look and focusing the brand message of "it's our food that makes us famous."

The Cape restaurant will be the first Nathan's Famous location to feature the brand's new team member uniforms, which match the contemporary look and feel of the restaurant.

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